Activate Accident Repair Identity

Here we have the development of a primary logo and complementary brand assets for Activate Accident Repair.

The logo’s design embodies the essence of pace, professionalism, warmth, freshness, modernity, and avoids generic elements.

Essential logo requirements include scalability, clarity, simplicity, differentiation, appropriateness, informativeness, and timelessness.

Initial sketch

Initial sketch drawn whilst commuting.
Never dismiss that first idea!

Development sketch

A multitude of ideas were generated however the final design fell back to the original sketch. Sometimes the first idea is the one that resonates best.

Master Logo

The final logo lockup is bold, simple and relevant.

Two versions of the logo were created, where the logo icon could be used in different situations, but remain consistent in its overall look.

Exterior Signage

In addition to the main logo, we also needed a secondary logo to meet the requirements for external signage.

This comprised two components: the AAR tile and the corner wrap-around. These elements were strategically placed on buildings to maximise their impact, depending on the location of the sign.

Additional Assets

Considerations regarding potential vehicle livery options and supplementary brand collateral.