In developing a new identity for IF (Industrial Furniture), the design was the formation of the two initials, I and F, manipulated in such a way to produce a monogram that captures a simplistic form of a table – probably one of the most ubiqitous shapes to resemble what we know as furniture.
Two lock-ups have been created to allow for different touch points it may need to fit in, with the logo icon remaining a bold element for each design.
