Designing the Brown Bird Logo
Logo created for Brown Bird & Company, the place to come for easy to follow campervan build advice, full time van living and useful tips for planning outdoor adventures.
Logo created for Brown Bird & Company, the place to come for easy to follow campervan build advice, full time van living and useful tips for planning outdoor adventures.
The initial logo concept sketches for the Brown & Bird logo were drawn out on an iPad Pro. I'd not had the iPad very long so found this the prefect opportunity to give it a try.
I used Abobe Draw for its uncomplicated user interface and straight forward selection of tools. Combining the Apple Pencil with a good old fashioned plastic ruler, sketching felt more fluid than using the built in straight edge tool.
Not sure I prefer the combination as much as traditional paper and pencil, though having the digital files instantly to hand was a bonus. I'll simply have to keep practicing. The results can be seen below.
The final logo design was taken into Adobe Illustrator and a thicker line applied. The result worked very well but the overall look and feel felt a little too harsh. I added a softer style to it by applying rounded corners and endpoints.
Logo design