Sherry King identity
in progress...
Works
A selection of hand crafted projects in logos, identities, packaging, print and web.
A selection of hand crafted projects in logos, identities, packaging, print and web.
An effective logo requires research, consideration and attention to detail to ensure the final logo design is appropriate for the target market, projects the correct message, and has the ability to transform a business by attracting the right people.
If poorly designed, a logo can have a negative effect on the perception of your business.
A logo is a specific brand's message via a graphic element. It is however not the brand, but merely a representation of who they are. It is important to understand the difference between a logo and the associated brand, and how they connect.
Consider a logo as your brand window. If the window is broken, replacing it with a new one will not fix the reason why the window broke in the first place.
