Drop Packaging Concept
Identity and Packaging Design
It has been said that I may have an ever so slight addiction to liquorice.
Having lived in Holland for a large part of my youth, between 1974 and 1984 to be exact, the moorish aniseed flavoured sweet, known over the waters as 'drop', became a staple ingredient for daily consumption.
This love for the dark soft (zacht), sweet (zoet) and salty (zout) confectionery is what has lead me to design a minimalistic identity and packaging concept based around the delicious Dutch term.