Activate Accident Repair Logo
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Activate Accident Repair Identity

The Brief

To design and develop a new primary logo and additional brand assets for Activate Accident Repair.

The logo's look & feel needs to capture the following aspects: pace, professionalism, warm, clean, fresh, modern and non-generic.

Additional essential logo requirements are: scalability, clarity, simplicity, differentiate, appropriate, informative and trend-less.

Original Concept

Initial sketch drawn whilst commuting to Leeds.
Never dismiss that first idea!

Development Sketch

A multitude of ideas were generated however the final design fell back to the original sketch. Sometimes the first idea is the one that resonates best.

The Design

The final rebrand is bold, simple and relevant.

Two versions of the logo were created, where the logo icon could be used in different situations, but remain consistent in its overall look.

Master Logo

The master logo (lock up) consists of the ‘A’ icon in conjuction with the ‘activate accident repair’ lowercase wordmark.

Additional Design Options

Thoughts on options for vehicle livery and additional brand collateral.