Activate Accident Repair identity design

The Brief

To design and develop a new primary logo and assets for Activate Accident Repair.

The logo's look & feel needs to capture the following aspects: Pace, professionalism, warm, clean, fresh, modern and non-Generic.

Additional essential logo requirements are: Scalability, clarity, simplicity, differentiate, appropriate, informative and trend-less.

The Design

The final result can been seen below.
The rebrand is bold, simple and relevant.

Two versions of the logo were created, where the logo icon could be used in different situations, but remained consistent in the overall look.

Design asset options presented

Thoughts on options for vehicle livery and additional brand collateral.

Logo - Branding - Identity system