Alders & Brown is a start-up online business that offers a complete solution to the weekly fresh shop through local and artisan producers, making exceptional discerning food easily accessible and fair and ethical to suppliers.
This mark was created as part of a commission to design a new brand identity for Alders & Brown. The brief asked for the creation of a logo, icons, packaging, website layout and vehicle livery to help bring the Alders & Brown brand to life.
With initial research and sketch development, there were several designs considered as options, from straight forward wordmarks to more abstract designs. Below you’ll find some of the original drawings, selected designs, and presented style guide showing the various brand touch points.
Logo identity and website design