The Boat Factory is a chandlery company specialising in selling parts and supplies for boats or ships.
Based on a mooring post that a vessel may be tied to, the final logo design is a visual cue to this ubiqitous boating object with the elements of the letters B and F captured within.
The master logo (lock up) consists of the BF mooring post icon in conjuction with the ‘Boat Factory’ wordmark.