remedi plus hero logo
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Remedi Plus Identity

The Brief

To design and develop a new primary logo for an established online medical equipment recycling company.

The logo had to reference both the medical and recycling credentials in a modern and clean identity.

The Design

The final logo lockup is simple and appropriate, with the first part of the brand name highlighting the recycled part of the buisiness.

By keeping the brand name in lowercase letters it refrains from being too agressive in nature, providing a sense of calm and empathy.

Plus Icon

A strong rotational logo icon to emphasise the medical aspect of the business.

Developing the icon

Creating the logo icon to sit with the brand name, breaking down the 'r' in 'remedi'.

Development concepts